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Client Retention During a Recession
Friday, 15 January 2010

Budget cuts are an inevitable part of business during a slump in the economy.  In order to maintain clients during tough times it’s important to diversify and not only let a company know the value of your answering service but realize they need your help to keep things running at an optimal level.

This will not only keep them afloat but will help them bring their business back to the high levels they are accustomed to.

The first thing to do is reiterate the value that your professional answering service provides. A company may feel they can cover the workload that the call center normally handles, but that would entail additional employees and such things as overtime or holiday pay on their end, resulting in more money out of pocket than it would cost to retain your call answering services.

Make suggestions as to positive alternatives and solutions to their problems. Scaling down on what type of answering services they may need or changing the type of service they receive will decrease the amount of money you invoice each month but will maintain the client, which is the goal here.
Let them know that you are just like an employee of the company and are able to downsize with them, but they still need your assistance to keep your business running smoothly. You can work less hours for them and provide a different service, such as an automated or message taking service as opposed to a 24/7 call center. Take whatever measures are necessary to continue a working relationship.

Be creative and flexible when working with your clients. Make them aware that you understand their situation and will work with them to find a resolution. As business remains slow you will be there for them at whatever level needed, small or large, and as things start to pick up they will appreciate your willingness to work with them and reward you for staying loyal and continuing to provide them with a high quality answering service during tough times.

 
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