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Farmer’s & Merchants Bank Need: Difficulty allocating new direct mail and radio leads to sales team by location in Southern California Solution: Created a “Dealer Locate” that took into account a unique territory assignment, and then performed a “Round Robin” solution within each territory so that Agents were given an equal number of qualified leads Duration: 2 years Conseco Health - The largest long term health care insurance company Need: To create a lead generation program that would be distributed to 22 regional Sales Directors on a daily basis. Conseco mailed about 1 million pieces of literature every month to seniors about long term health care info Solution: Concorde Communications was chosen to be the Inbound Telemarketing lead capture service to get interested leads, update database and forward theses leads to 22 regional sales directors. Duration: 3 ½ years Well’s Fargo Need: Wanted to develop a large client base interested in purchasing a nation-wide inventory homes that had been in foreclosure. Advertising campaign consisted of using various newspapers and radio spots nationwide. Solution: Concorde captured all leads, sent out (via mail or fax) foreclosure listings in one of 20 regional areas. Duration: 1 ½ years Jacoby & Meyers Problem: Needed support for personal injury inquiries that came at all hours from nationwide radio and television spots Solution: Created 24/7 inbound Injury Hotline for Len Jacoby, we capture the lead information, and then immediately relay to a roster of lawyers’ located in the potential client’s zip code. Duration: 5 years |